Our top tips

To keep your jewellery looking its absolute best; avoid direct contact with scents and lotions allowing products to settle before putting on your jewellery. Remove your jewellery prior to sleeping, showering / bathing, swimming, and strenuous exercise. Ensure cleaning products do not come into contact with your jewellery. Close the clasps on chains when not wearing your bracelets or necklaces to prevent them from becoming tangled or knotted.

Your jewellery is best stored in a cool dark place away from direct sunlight, you can store your gold-fill jewellery in our cotton pouches however for sterling silver something airtight is best as it prevents the silver from oxidising. When purchasing silver jewellery we provide you with a small plastic pouch which includes an anti-tarnish tag.

For safety, be sure to keep jewellery and packaging out of the reach of young children & pets.

Rolled gold (also known as gold fill)

Rolled gold was first created in the 19th century in England and sits just below solid gold when it comes to quality and is often a good option to avoid allergy problems. Made with a solid layer of 14 karat gold permanently heat-bonded on to jewellery brass / silver. It is very hard wearing and under normal wear the gold will not peel or flake (unlike gold plate) and is commonly used as a more affordable alternative to solid gold.

The minimum layer of gold must equal at least 1/20th the weight of the total item to qualify as rolled gold.

Under normal wearing conditions and with appropriate care rolled gold jewellery shall last decades. This was a key factor when introducing gold jewellery into the collection. By working with rolled gold you can be rest assured that your jewellery can be worn over and over again whilst keeping its original beauty.

When necessary, jewellery can be cleaned by using mild, soapy warm water and a soft cloth to gently dry thoroughly.

Our gold chains and clasps, earrings / studs / hoops and beads are all made in 14k rolled gold with the exception of a few gold-vermeil charms where stated.

Sterling silver

92.5% silver and 7.5% other materials, usually copper, pure silver is too soft for everyday wear, adding copper gives it strength. Like most precious metals, sterling silver is prone to tarnish, to slow down the process it is best worn and cleaned regularly.  When not worn, we recommend you store silver jewellery individually in the plastic pouch provided with your order, inside the pouch contains a black anti-tarnish tag which shall help to prevent oxidising. Be sure to squeeze out any air before sealing.

Leaving silver jewellery in a moist environment such as a bathroom can make silver tarnish quickly also storing your silver next to different metal / costume jewellery may discolour silver. If tarnishing does occur, clean your silver jewellery with warm mild soapy water ensuring it is dried thoroughly using a soft cloth.

Gold vermeil

A small amount of charms used in making lulurox are made in 22k / 24k gold-vermeil, which consists of a layer of gold plated over 925 sterling silver. Gold-vermeil items used in making our jewellery are clearly listed in the items description. To be considered vermeil, the gold must be at least at least 10 karat and at least 1.5 microns thick.

Gold-vermeil may be cleaned gently with a soft dry cloth.

Gold-vermeil will fade with time, appropriate care shall prolong its original finish. We recommend avoiding contact with water when showering, washing and swimming and following the additional care tips at the top of this page.

Natural pearls

Extra care should be taken when wearing pearl jewellery, that said, as an organic material they react well with our body’s natural oils helping to retain their beautiful lustre. Pearls may be wiped clean with a soft cloth and mild soapy water.

Do not expose your pearls to excessive heat as this may cause them to crack. When not worn, store in a silk or cotton pouch, never store pearls in a plastic bag as this can cause them to become brittle. 

When storing pearl jewellery that also consists of sterling silver, it’s recommended to wrap the silver parts in clingfilm and store in silk / cotton pouch, this shall allow the pearls to breathe whilst preventing the air from tarnishing the silver.


The precious and semi-precious stones featured in LULUROX are carefully sourced for their quality over quantity. If over time gemstones become dull in appearance, gently spot clean to bring them back to their natural beauty using mild soapy water gently wiping with a damp cloth, ensuring they are dried thoroughly using a soft cloth.

Hoop earrings

To maintain the original shape of your hoop earrings, we recommend carefully opening the hoop sideways and to avoid pulling the front and back apart. This will help to keep the hoop in its original shape rather than opening it wider apart.

If you experience any problems with your jewellery please do get in touch, your custom is greatly valued and we shall be more than happy to assist you with any enquiries you may have.