Born in London, Abbie Kalmi shared a passion for both design and jewellery from a very young age.

Later in life, during her twenties whilst living in Italy, she was awestruck by the craftsmanship and precision of the jewellers in her home from home, Florence. From then Abbie began making jewellery as a relaxing pastime, gifting her creations to close friends and family.

With over 15 years working in fashion in London and Italy, Abbie relocated to Finland with her husband. Soon after, she took the giant leap and launched her jewellery brand in 2015, naming LULUROX after her sister Lucy.

From her Helsinki studio, she designs and makes all of the jewellery by hand. Being a strong believer of quality over quantity, materials are carefully sourced, ensuring attention to detail goes into each piece. 

Working in gold-fill and sterling silver, with natural pearls and gemstones the jewellery is delicate yet designed for everyday. To be worn solo or layered, mixed and matched, in tune with your individual style.

Thanks for visiting & hope to see you back again…

Abbie xx