Originally from London, Abbie designs and handcrafts Lulurox jewellery from her coastal studio in Helsinki, Finland. Believing in quality over quantity she carefully selects and sources the materials used, ensuring attention to detail goes into each piece. 

Working in 14 karat rolled gold and sterling silver with natural gemstones the jewellery is delicate yet made to last; to be worn solo or layered, mixed and matched in tune with your individual style.

A magpie when it comes to crystals & gemstones, whilst living in Italy Abbie was awestruck by the craftsmanship and precision of the jewellers in her then home from home. Inspired by the design around her she began visiting the local Tuscan flea markets in search of vintage jewellery to revamp and with no formal training began making jewellery from her kitchen table, learning and developing new skills and techniques along the way.

With a background working in fashion in both London and Florence, Abbie relocated to Finland with her husband where she took the giant leap and launched her jewellery brand in 2015 naming LULUROX after her sister Lucy and her continued passion for precious rocks.

In May 2020 Abbie joint forces with two crafty ladies and together with Nest Factory and Rowan Essentials they opened their doors at NEST A unique lifestyle store situated in the heart of Helsinki Design District alongside cafes, small boutiques and buzzy restaurants.

I see jewellery as a way of expressing our individual style & personality; whether you love to layer-up or go for a more subtle look, each piece becomes an integral part of your unique story. Seeing women styling Lulurox in their original way means the world!

Abbie Kalmi – Founder, Creative Designer & Jewellery Maker